Happiness lies in the joy of achievement and the thrill of the creative effort

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Our Founder Kindra Eickelman

Kindra Eickelman is an entrepreneur in the eCommerce space. She runs the fast-growing Whimsey Way Door Decor, a company that is active in the home improvement space, and general online selling. To achieve maximum efficiency in her business, Kindra runs it as two different websites namely whimsywaydoordecor.com and Etsy.com. The former deals with wreaths, door hangers and swags while the latter sells everything from art, clothing, wedding item, to jewelry.  Kindra’s success comes from a passion for business that started at a young age, and her academic background in business management. She holds a degree in business management with a major in marketing which gave her a deeper understanding of business principles.  Before diving into the world of entrepreneurship, Kindra worked for several international eCommerce companies. This helped her polish her management skills and apply the same in her business. Besides running a successful enterprise, Kindra is also into charity.  All through the COVID-19 pandemic period, Kindra has contributed both money and time to non-profits that help children with special needs. Kindra is also a bubbly person with an active social life. When not working, she loves tennis, reading, watching the Chicago Cubs and hanging out with friends.